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Shipping cadence beats velocity

Why we measure cadence — not story points — for every engagement.

BY SHUBHAM VERMAUPDATED
Illustration for “Shipping cadence beats velocity” — Process

Velocity measures how much you ship. Cadence measures how often.

Why we shifted

On a 10-week build, a team shipping a small thing every two days outperforms a team shipping a big thing every two weeks — even when the second team’s "velocity" is higher on paper.

  • Smaller batches are reversible.
  • Smaller batches keep stakeholders engaged.
  • Smaller batches surface integration risk early.

How we instrument it

We track time-since-last-merge per engineer per day. If it climbs past 36 hours, that is the standup topic.

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