Maple Health Patient intake redesigned end-to-end.
Long-form story:
brief → process →
outcome + METRICS
brief → process →
outcome + METRICS
Maple Health
Patient intake
Health, Forms, A11y
8 weeks
2024
[ hero shot ]
A 47-question intake form was killing conversion at the top of the funnel. Every question was mandated by someone, and no one owned the whole flow.
−54%
Form abandonment
3:20
Avg completion
WCAG AA
A11y score
[ before / after split ]
[ flow diagram ]