CASE_01 · SAAS← BACK TO WORK

Maple Health Patient intake redesigned end-to-end.

CLIENT
Maple Health
SCOPE
Patient intake
STACK
Health, Forms, A11y
TIMELINE
8 weeks
YEAR
2024
[ hero shot ]
[ THE BRIEF ]
A 47-question intake form was killing conversion at the top of the funnel. Every question was mandated by someone, and no one owned the whole flow.
−54%
Form abandonment
3:20
Avg completion
WCAG AA
A11y score
[ before / after split ]
[ flow diagram ]
Maple — Maple Health case study — Eryx Innovations Lab