CASE_01 · E-COMM← BACK TO WORK

Oemline B.V. Headless commerce rebuild on Hydrogen — doubled time-to-market.

Long-form story:
brief → process →
outcome + METRICS

CLIENT

Oemline B.V.

SCOPE

Headless storefront

STACK

Hydrogen, Commerce, Performance

TIMELINE

14 weeks

YEAR

2025

[ hero shot ]

[ THE BRIEF ]

Oemline's legacy storefront ran on a stitched-together Magento + custom middleware stack. Page launches took weeks; LCP on PDP averaged 4.8s. They needed a rebuild that marketing could actually operate.

−68%

LCP improvement

2× faster

Time-to-market

+22%

Conversion lift

[ before / after split ]

[ flow diagram ]